MYM, created in 2019 in Lyon, has established itself as the French reference for exclusive content. It allows creators to share their works with passionate subscribers. With 12 million members and 350,000 active creators, MYM transforms the interaction between fans and personalities.
The economic model of MYM is particularly advantageous for creators. They can earn up to 90% of their profits. MYM only retains 20% on customized content. This approach has propelled revenue to 60 million euros in three years.
MYM goes beyond adult content, which only represents 25% of its activity. The diversity of creators is remarkable, including sports coaches and reality TV stars. Monthly revenues vary from 1,000 to 200,000 euros.
Key Points
- 12 million users and 350,000 content creators
- Up to 90% of earnings returned to creators
- 60 million euros in revenue in three years
- Diverse content, beyond adult entertainment
- International expansion planned in Germany, Spain, Italy, and the United States
What is MYM: The Story of a French Success Story
MYM, an exclusive content platform, embodies a French success story in the digital world. Founded by two visionary childhood friends, this startup has experienced rapid growth since its inception.
The Visionary Founders: Pierre Garonnaire and Gaspard Hafner
Pierre Garonnaire and Gaspard Hafner, from Feurs, are the brains behind MYM. Their long-standing friendship fueled a revolutionary idea in the digital content industry.
The Genesis of the Project in 2019
The idea for MYM sprouted in the summer of 2018. Pierre and Gaspard noticed the lack of monetization for the fans of a model friend. This observation drove them to launch their platform in 2019.
The Rapid Evolution of the Platform
The evolution of MYM has been spectacular. From 3 million euros in revenue in 2019, the platform reached 75 million in 2022. The pandemic accelerated its development, benefiting from the decline in product placements.
Today, MYM has 14 million users and 400,000 content creators. The platform records 3 million daily visits in 2023.
This French success illustrates the potential for innovation in the digital sector. Pierre and Gaspard created a platform that meets the needs of creators, quickly adapting to market changes.
The Unique Concept of MYM for Content Creators
MYM transforms the world of content creators with its innovative platform. It allows for the sharing of exclusive content and the creation of engaged communities. Its main asset: flexible pricing and an attractive revenue model.
Creators choose their subscription rates between €9.99 and €99.99 monthly. This autonomy allows them to tailor their offerings to each target audience. MYM takes 25% from subscriptions, leaving a significant share for creators.
The unique bond between creators and subscribers is forged through various formats:
- Interactive Lives
- Exclusive Videos
- Unpublished Photos
- Private Stories
These varied contents, from beauty tutorials to personalized coaching, stimulate community engagement. Creators thus diversify their income and retain their audience.
| Type of Content | Creator's Share |
|---|---|
| Subscriptions | 75% |
| Private Content | 80% |
| Tips | 90% |
MYM offers impressive earning potential. With 200 subscribers at €10, a creator can generate €1,500 monthly. The top performers reach incomes of €20,000 to €100,000 per month.
Success depends on content quality and an effective image strategy. MYM provides the necessary tools to maximize creators' potential.
The Economic Model and Monetization on MYM
MYM transforms monetization for French content creators. The platform offers a transparent payment system and attractive revenues. Its innovative approach attracts many talents.
Revenue Structure and Commissions
Creators set their subscription rates between €4.99 and €99.99. MYM takes a lower commission than its competitors. Creators thus retain 75% to 80% of their earnings.
Payment Systems and Transactions
MYM ensures secure transactions. Creators can track their activity daily. The platform provides revenue analysis tools, facilitating financial management.
Earning Opportunities for Creators
Revenues on MYM can be substantial. Some creators generate up to €150,000 monthly. The platform offers various sources of income.
- Monthly Subscriptions
- Paid Customized Content
- Messaging system for special requests
- Affiliate program
MYM has 14 million users and 400,000 creators in 2023. The platform achieved a revenue of 60 million euros in 2022. These figures testify to its growing success in the digital content industry.
Types of Content and Diversity on the Platform
MYM offers a unique experience with its varied content. The platform brings together models, influencers, and reality TV personalities. This diversity is reflected in the richness of the content offered.
Creators share photos, videos, and captivating lives. There are makeup tutorials, personalized coaching, and exclusive dedications. Dietary advice and musical content also have their place.
The strength of MYM lies in its customized content. Creators interact directly with their subscribers, offering a tailored experience. This approach strengthens the bond between creators and fans.
- Makeup tutorials
- Coaching sessions
- Exclusive dedications
- Musical content
- Dietary advice
The platform is constantly evolving. In 2021, 60% of the content came from models and influencers. In 2023, there is a diversification, with 30% of content being adult-oriented.
MYM's Technological Ecosystem
MYM's advanced technological ecosystem offers an optimal experience for creators and fans. The platform integrates innovations in live streaming, data security, and personalized recommendation systems.
Live Streaming Infrastructure
MYM relies on a robust live streaming infrastructure. This technology allows 150,000 creators to offer real-time content to 6 million subscribers.
With 3,000 new registrations daily, the platform constantly optimizes its broadcasting capabilities. This rapid growth requires continuous adaptation of the infrastructure.
Data Security and Protection
Data security is paramount for MYM. The platform implements strict protocols to protect users' personal information.
These measures include data encryption and two-factor authentication. Regular security audits ensure the reliability of the system.
Personalized Recommendation Systems
MYM uses machine learning for its recommendation systems. These algorithms analyze user preferences among the million contents published monthly.
This analysis allows for suggesting relevant creators and content. The user experience is thus improved and personalized for each subscriber.
| Feature | Technology | Advantage |
|---|---|---|
| Live Streaming | High-performance servers | Smooth broadcasting for 6M+ users |
| Data Security | Advanced encryption | Protection of personal information |
| Recommendations | Machine Learning | Personalized user experience |
MYM's technological infrastructure is constantly evolving. The platform invests in innovation to remain a leader in the digital content industry.
This advanced technological approach fuels MYM's rapid growth. It also contributes to its popularity among creators and fans.
Explosive Growth: Impressive Numbers
MYM has experienced explosive user growth since its inception. The French platform saw its subscriber count jump from 6 million in 2021 to 14 million in 2023. This progression reflects the growing appeal of this exclusive content service.
MYM's revenue follows a spectacular upward trend. Starting from 3 million euros in 2019, it reached 75 million euros in 2022. This revenue explosion illustrates the success of the platform's economic model.
MYM's international expansion is reflected in its daily usage statistics. With 3 million visits per day in 2023, the platform has established itself as a major player in the sector. It now has 400,000 active content creators, forming a diverse and engaged community.
| Year | Subscribers | Revenue |
|---|---|---|
| 2019 | Data not available | 3 million € |
| 2021 | 6 million | Data not available |
| 2022 | Data not available | 75 million € |
| 2023 | 14 million | Ongoing |
These impressive figures position MYM strongly against its international competitors. The French platform demonstrates its ability to compete with industry giants. It maintains its identity and core values despite its rapid growth.
User Protection and Security
MYM prioritizes security with rigorous measures. The platform guarantees maximum protection for all its users. These strict protocols ensure a safe and reliable environment.
Age and Identity Verification
Age verification protects minors on MYM. Since 2022, an innovative facial recognition system has been used. This process ensures that only adults access the platform's content.
Content Moderation
Moderation is crucial on MYM. Teams constantly monitor published content. Certain words are banned in private messages to prevent abuse.
Privacy Policy
MYM enforces a strict privacy policy. Personal data is protected according to the highest security standards. The platform commits to never sharing this information without explicit consent.
These enhanced measures make MYM a trustworthy platform. User protection remains paramount in MYM's ongoing evolution. Creators and subscribers benefit from a secure and reliable environment.
MYM in the French Tech Ecosystem
MYM, a French startup from 2019, has established itself as a major player in the French Tech ecosystem. In February 2023, the platform received the French Tech 120 label for the second consecutive year. This distinction highlights its hyper-growth and potential for innovation in digital content.
This recognition places MYM among the 120 startups and scaleups in the French Tech 120 / Next 40 program. The platform stands out for its unique model, allowing creators to generate direct income from their content.
MYM's inclusion in this prestigious ranking underscores its importance in the French technological landscape. Here are some key figures regarding the companies in the French Tech Next 40/120:
| Criterion | Data |
|---|---|
| Cumulative Revenue | 10.4 billion euros |
| Direct Jobs | 40,000 |
| International Presence | 90% of companies |
| Profitable Companies | One third (excluding deep tech) |
| Carbon Footprint Reported | 100% of companies |
MYM stimulates the growth of French Tech, embodying French innovation in social networks and digital content. Its presence in this ranking attests to its growth potential and influence in the digital industry.
Impact on the Digital Content Industry
MYM has revolutionized the content industry since 2019. With over 8 million fans, this platform illustrates the enthusiasm for this new monetization model.
Comparison with Competing Platforms
MYM positions itself as a French alternative to OnlyFans, targeting the European market. Subscriptions range from €10 to €50 per month, ensuring stable income for creators.
| Feature | MYM | OnlyFans |
|---|---|---|
| Launch Year | 2019 | 2016 |
| Number of Users | 8+ million | 100+ million |
| Number of Creators | 200,000 | 2+ million |
| French Interface | Yes | No |
Innovation in the Digital Sector
MYM has revolutionized the digital content industry. With over 123 million pieces of content generated weekly, its impact is considerable. This innovation allows creators to diversify their income beyond traditional advertising models.
MYM has transformed the interaction between influencers and audiences. Creators earn an average of 1,200 euros, demonstrating the effectiveness of this monetization model. This innovative approach attracts many influencers.
Conclusion
MYM has established itself as an essential player in digital content in France. Launched in 2019, the platform quickly attracted creators with its innovative model. With a 15% commission, MYM surpasses OnlyFans (20%) by offering enticing opportunities.
The future of MYM looks promising. The platform stands out for its flexibility and varied monetization options. This diversified approach meets the evolving needs of creators and their audiences.
MYM is distinguished by its strict moderation policy and its adaptation to the Francophone market. Its advanced customization features make it a key player in digital content. The platform constantly innovates to meet the growing expectations for exclusive content.
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