Fruitz App disrupts online dating with its fruit-based concept. This innovative application allows users to clearly express their preferences from the start. It helps find partners with similar expectations, whether for a serious or casual relationship.
Founded in 2017 by French entrepreneurs, Fruitz experienced rapid success. Its original approach attracted Bumble, which acquired it in 2022. Fruitz stands out by offering a transparent experience, avoiding the common misunderstandings found on traditional platforms.

Although aimed at young adults, the application is accessible to everyone. It offers various options, from serious relationships to casual dating. Fruitz promotes honesty about intentions, creating a healthier dating environment.
Key Points to Remember
- Unique concept based on fruits to express preferences
- Founded in 2017 and acquired by Bumble in 2022
- Mainly targets young adults aged 18 to 25
- Options for all types of relationships, from serious to casual
- Encourages transparency and honesty in dating
Introducing Fruitz: A New Approach to Dating
Fruitz has been revolutionizing the dating market since 2017. Launched in Paris, it attracted over 3,000 singles in just 10 days. Its appeal lies in its promise of relational transparency.
The Story Behind Fruitz's Creation
Fruitz addresses an alarming observation: 69% of first dates lead nowhere. The application aims to clarify intentions from the outset. Its beta program, completed on February 22, refined the concept before its national expansion.
The Innovative Concept of Fruits
The originality of Fruitz lies in its fruity symbol system. Users express their expectations in a playful and clear manner. A Fruitz study reveals that women are more open to casual relationships than men believe.
The Acquisition by Bumble in 2022
In February 2022, Bumble acquired Fruitz, recognizing its unique potential. This partnership promises to enrich the user experience. It combines the freshness of Fruitz with Bumble's expertise in online dating.
The Different Fruits and Their Meanings
Fruitz revolutionizes online dating with fruits symbolizing users' intentions. This unique system allows singles to clearly express their expectations from the start. The fruity symbols facilitate transparent communication about relationship goals.
The Cherry for Serious Relationships
The cherry symbolizes the quest for a stable and lasting relationship. About 25% of users choose this fruit, thus expressing their desire for long-term commitment.
The Grape for Casual Dating
The grape evokes pressure-free dating. It is the most popular option on Fruitz, appreciated for its flexibility. It offers a compromise between seriousness and relaxation in relationships.
The Watermelon for Non-Committed Relationships
The watermelon indicates the search for a partner without attachments. This choice can influence interactions on the app. It attracts those who prefer more free and unconstrained dating.
The Peach for One-Night Stands
The peach expresses the desire for a fleeting adventure. It is the least selected option on the app. This choice may reduce matching chances due to the perceptions associated with it.
| Fruit | Meaning | Popularity |
|---|---|---|
| Cherry | Serious relationship | 25% |
| Grape | Casual dating | High |
| Watermelon | Non-committed relationship | Medium |
| Peach | One-night stand | Low |
The choice of fruit on Fruitz significantly influences interactions. For authentic dating, it is crucial to select a fruit that reflects true intentions. This approach fosters more sincere connections and more satisfying experiences.
How Fruitz App Works
Fruitz App transforms online dating with a playful and transparent approach. Its unique fruit system allows users to clearly express their intentions from the start. This innovation sets the app apart from other dating platforms.
Profile Creation and Fruit Selection
Users select a fruit that corresponds to their expectations when creating their profile. Each fruit has a specific meaning.
- Cherry: serious relationships
- Grape: casual dating
- Watermelon: non-committed relationships
- Peach: one-night stands

The Matching System and Smoothies
The matching on Fruitz uses a swipe principle, similar to other apps. When two profiles mutually like each other, a “smoothie” is formed. This connection allows users to start chatting.
The Juicy Questions to Break the Ice
Fruitz offers “juicy questions” to facilitate initial exchanges. These original and sometimes humorous questions stimulate conversation in a playful manner. An example: “Would you rather stop having sex or listening to music for 2 years?”
| Feature | Description |
|---|---|
| Fruit Choice | Expresses the user's intentions |
| Smoothies | Matches between compatible profiles |
| Juicy Questions | Icebreakers to start conversations |
The Fruitz Community in Numbers
Fruitz has experienced impressive growth since its launch. Its innovative concept based on fruits has attracted a wide audience. By 2019, the app already had 500,000 active users.
The popularity of Fruitz has exploded, reaching 5 million downloads in 2023. This rapid growth has extended to several countries. The app has conquered an international market, demonstrating the appeal of its unique concept.
Fruitz primarily targets young adults aged 18 to 25. This strategy has proven successful, as the app is favored by Generation Z. These impressive numbers place Fruitz among the major players in the dating app market.
| Year | Number of Users | Countries Covered |
|---|---|---|
| 2019 | 500,000 | France |
| 2023 | 5,000,000+ | France, Spain, Belgium, Switzerland, Canada |
Free vs Premium Features
Fruitz offers various options for its users. The free version provides basic features. The premium versions unlock additional benefits for an enhanced experience.
Free Version: What's Included
The free version of Fruitz allows access to essential features. Users have 30 likes every 12 hours. A discovery by token is also available.
Additionally, 3 non-renewable crushnotes are offered. These tools help break the ice and initiate conversations.
Fruitz Premium: Benefits and Pricing
Fruitz Premium offers extended features to optimize the experience. Subscribers enjoy unlimited likes and 5 daily crushnotes. A weekly pollen is also included.
The pricing varies based on the chosen subscription duration. It ranges from €4.99 for one week to €64.99 for a full year.
Fruitz Golden: Exclusive Features
Fruitz Golden offers advanced options for demanding users. This plan allows filtering profiles by fruit. It also provides access to the list of people who have liked your profile.
The pricing for Fruitz Golden starts at €12.99 per week. This plan offers a more targeted and personalized dating experience.
Fruitz Premium seems to offer a good compromise between features and pricing. However, the quality of your profile remains paramount. Your communication skills are essential for successful dating.
Security and Privacy on the App
Fruitz prioritizes the security and privacy of its users. The app collects personal data to optimize the dating experience. This information includes the registration date, login history, and interactions between members.
Data protection is crucial for Fruitz. The app collects technical information such as IP address and device model. This data is used to improve services and personalize recommended profiles.
Fruitz allows users to hide their profile from Facebook contacts to ensure security. Any reported profile is permanently banned from the platform. These measures aim to create a safe and respectful dating environment.
| Aspect | Details |
|---|---|
| Data Collected | Registration date, login history, user interactions |
| Technical Information | IP address, device model, operating system |
| Security Measures | Profile hiding, banning reported profiles |
| Data Processing | Improving services, personalizing recommendations |
Fruitz ensures the confidentiality of transactions by not storing any banking data. Only transaction numbers and purchase history are retained. Data processing relies on user consent and the execution of the terms of use.
Target Audience and Demographics
Fruitz primarily targets Gen Z and young millennials. The app attracts those aged 18-25, reflecting the typical demographics of dating app users. Its preference-based approach particularly appeals to this age group.
Main Age Group
Those aged 18-25 represent the majority of Fruitz users. This group constitutes 27% of dating app users. Fruitz limits the maximum age to 55 to maintain its youthful appeal.
Geographical Distribution
Fruitz enjoys great success in urban areas. The app is available in several French-speaking and Spanish-speaking countries. France, the third-largest market for dating apps in Europe, hosts a significant portion of its users.
Sexual Orientation and Inclusivity
Fruitz primarily attracts a heterosexual audience, despite its ambition for inclusivity. The app strives to create a welcoming environment for all users. It aims to respect all identities and sexual orientations.
| Characteristic | Data |
|---|---|
| Main Age | 18-25 years |
| Location | Urban areas |
| Countries | France and French/Spanish-speaking countries |
| Main Orientation | Heterosexual |
Pros and Cons of Fruitz
Fruitz revolutionizes online dating with its innovative concept. Its fruit system allows users to clearly express their intentions. This playful and transparent approach facilitates connections among members.
The app stands out for its juicy questions and humorous GIFs. These elements create a light and enjoyable atmosphere for initial exchanges. The dynamic community, mostly aged 18 to 25, contributes to the friendly ambiance.
Despite its strengths, Fruitz has some drawbacks. The presence of fake profiles can sometimes tarnish the user experience. Men using the free version have limited options, which can lead to frustration.
The Fruitz community, while active, remains smaller than on other apps. The age limit excludes older users, thus reducing the diversity of possible matches.
Nevertheless, with a rating of 4/5 on the App Store based on 21,000 reviews, Fruitz seems to satisfy the majority of its iOS users.
| Advantages | Disadvantages |
|---|---|
| Clarity of intentions | Presence of fake profiles |
| Juicy questions to break the ice | Limited options in free version for men |
| Playful use of GIFs | Smaller community |
| Young and dynamic community | Age limit excluding older users |
Conclusion
Fruitz revolutionizes dating apps with its innovative concept. The use of fruits to express users' intentions offers a transparent and refreshing experience. With 5.6 million downloads, Fruitz appeals to a young and dynamic audience.
The acquisition of Fruitz by Bumble in 2022 highlights its potential in the market. This merger strengthens Bumble's position against Match Group. Despite a slowdown in the sector, Fruitz continues to innovate to satisfy its users.
The app provides a secure platform with two-step identity verification. However, it faces challenges such as the presence of fake profiles. Fruitz remains an attractive option for a modern approach to dating.
Its success illustrates the evolution of the dating app landscape. It underscores the growing importance of innovation in user experience. Fruitz continues to make an impact in a constantly changing sector.
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